Alice Faye is a Rising singer songwriter from Glasgow. Her music, inspired by 70s pop and 60s country has a distinctly retro feel - this is captured within the lettering design of this logo.

The letters in this logo-type are bespoke - drawn specifically for the purpose of this logo. The client provided some reference images and key words to capture the feel of the brand, and then hand-drawn sketches were produced before digitising and finessing the final logo.